Having an effective PASSIVE and ACTIVE business development strategy as an independent consultant is paramount. In this Episode we build on the Three Pillars work from Episode 2 to ensure our signal to the market is clear while also taking steps to reduce the amount of friction intermediaries, clients and referral partners experience when working with us.
In Episode 3 we start out by auditing all of our marketing material to ensure alignment with our Three Pillars work from Episode 2. Specifically, we ask you to audit your:
Once we confirm our signal is strong and clear we work through your Ultimate Buyer Analysis which will help us understand where our buyer goes when they are in a pinch or need help in their business. These first level of trust relationships will become part of your ACTIVE business development strategy.
The core of our PASSIVE business development strategy comes from aligning with the right intermediaries (e.g. staffing, recruiting, consulting firms) in your market. This will take some legwork of research, phone calls and in person interviews, but in the end you should have a few core intermediaries representing you in the market. We also touch on the rise of digital marketplaces for Professional Gig Workers with a higher level skills set and how to effectively leverage them at the current time.
Our final ACTIVE business development channel is finding appropriate networking groups that serve your ultimate buyer and offer a nice balance of "give/get" for your independent consulting practice. Finding the right networking groups for you will offer consistent business development opportunities while you are engaged in projects.
At the end of this Episode, you will have an effective business development strategy that will help you find your next gig faster in the short, medium and long term.
In Episode 4 we will be walking through the process of interviewing, closing and starting your first/next engagement sharing best practices to crush your interview and give tips on things like rate negotiation.
We will be sharing frameworks related to Goal Setting and The Three Pillars and The Ultimate Buyer Analysis on the Next Pro Gig Podcast Community LinkedIn Page. If you haven't joined, please click on the text in the last sentence or search on LinkedIn. We are excited to have you!
Episode Links:
Live full,
Roger
Email us with any questions or comments: roger@nextprogig.com
NPG LinkedIn Group Page: https://www.linkedin.com/groups/12409252
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Music by Sway Wild (click for website)
Find on Spotify: Sway Wild
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